Results
Practices are structured. Games move fast. Most players never accumulate the puck touches needed to develop elite-level instincts.
The best players know something the rest don’t: the work that builds greatness happens off the ice — in basements, garages, and driveways — long after the rink lights go off.
The R.C.T™ Home Trainer puts elite-level puck repetitions within reach of any player, anywhere. We took that truth and gave it a face — the best player on the planet, who’s been doing exactly this his entire career.
The campaign didn’t ask players to buy something. It reminded them of something they already believe: put in the reps.
Connor McDavid has trained with the Power Edge Pro system for years. The campaign didn’t position him as a spokesperson — it positioned him as the most compelling case study in hockey: a generational talent who still puts in the work no one sees.
That authenticity is what made the message land. The product didn’t need selling. McDavid’s reputation sold it.
Connor McDavid has trained with the Power Edge Pro system for years. The campaign didn’t position him as a spokesperson — it positioned him as the most compelling case study in hockey: a generational talent who still puts in the work no one sees.
That authenticity is what made the message land. The product didn’t need selling. McDavid’s reputation sold it.
"Billingham's knowledge, creativity, and marketing awareness has been a major asset to my business for over 12 years."