Calita Intimates

Calita

Background

Calita Intimates was founded with a simple yet powerful mission: to create buttery soft, breathable underwear that is both beautiful and good for women’s health. Inspired by founder Rebecca Mazzara’s personal journey, Calita is dedicated to using sustainable, natural fabrics like Tencel™ Modal to offer a comfortable and eco-conscious alternative to traditional options. As Calita prepared to expand its digital presence, they needed high-quality photography that would capture the essence of their brand—softness, breathability, and effortless wearability. These images would serve as the foundation for their website and social media, ensuring a consistent and compelling visual identity.

Client: Calita

Year: 2025

Scope: Photography

The Solution

Billingham’s commercial photography team worked closely with Calita Intimates to create a refined, cohesive visual narrative that aligned with their brand identity. Through soft lighting, natural movement, and close-up details, we highlighted the lightweight, breathable quality of the fabric, reinforcing the idea of effortless comfort. The imagery was designed to seamlessly integrate with Calita’s modern aesthetic, enhancing their e-commerce presence and elevating their storytelling across social platforms.

The final visuals became a cornerstone of Calita’s brand, strengthening customer engagement, enhancing their digital experience, and reinforcing their positioning as a premium, sustainability-driven brand. With professional, high-impact photography, Calita was able to visually articulate the comfort and breathability that sets them apart.