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CARHA Hockey

Simplify Your Hockey Life

2024
Reimagining An Iconic Canadian Brand’s Digital Experience

Background

CARHA Hockey, a national, not-for-profit organization dedicated to promoting adult recreational hockey, partnered with us to revamp its website. The primary objective was to create a modern design and user interface that aligned with the forward-looking vision of the brand. The existing website posed challenges for members, with a complicated user journey that made it difficult to access critical resources, register for tournaments, or renew memberships. Years of valuable documentation and resources were also poorly organized, limiting users’ ability to easily find the information they needed. Improving navigation, simplifying messaging, and streamlining member access were key requirements for the project.

The Solution

We implemented a user-centric design featuring a clean, modern interface that prioritized ease of navigation and clear calls to action. The website was fully optimized for mobile devices, ensuring a seamless experience across all platforms. To address the complexity of user journeys, we enhanced the member portal, making registration, renewals, and resource access much simpler. Additionally, we integrated interactive features such as event calendars and improved tournament registration systems. A robust search function was introduced to help users quickly locate specific documents and resources, further improving the user experience. We also improved the site’s content management system, enabling CARHA Hockey’s team to easily update and manage information without technical assistance. This redesign successfully streamlined the experience for CARHA Hockey’s members, allowing them to more easily engage with the site, access important resources, and navigate the platform effortlessly. Moreover, the site’s architecture was built to be scalable, allowing CARHA Hockey to easily expand its digital offerings in the future.

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