1Valet’s solution seamlessly integrates within multiple technology ecosystems as they recently partnered with the Rogers Smart Home Community and Mattamy Hub. Billingham Agency was asked to collaborate with both internal marketing departments and their agencies of record to customize the video content for multi-channel distribution.
We coordinated with 1Valet to come up with a storyboard that was engaging and lifestyle focused, but also flexible so it could be customized for their new partners. We structured the video edits with this mind, and used CGI to seamlessly replace various UI screens so that they could feature each brand individually. The result: 3 personalized videos that could be shared across each network, thereby maximizing total reach and campaign engagement. Both Rogers Smart Community and Mattamy Hub have openly embraced the video content and shared it across their networks. Billingham Agency had the opportunity to coordinate with both organizations internal marketing departments and Agencies of Record throughout the process, and received positive feedback at every stage of the collaboration. 1Valet has received tremendous feedback form their stakeholders regarding the launch of the video campaign, and we have continued to produce content for them to this day.