Barcon Getta is a tribute to founder Russom Haile Woldemicael’s northeast African heritage. Each pair of boots, lace-ups, and loafers tells Russomhaile’s story: his dedication to his dream, passion for style, and unwavering commitment to supporting his community and family.

Billingham Agency was approached by Barcon Getta in 2020 to reinvigorate their online presence. Our team retooled his legacy Shopify website, captured new product photos and videos, and used expert storytelling to bring his brand to life.