Our team conducted market research and focus groups with their customers, used this intelligence to craft the core message of their brand identity, and created a new look, feel and tone, across all digital platforms. We designed a new logo, and tagline, redesigned the vehicle wraps for their entire fleet, launched a new website and SEO strategy, produced a modern brand video, and completely reinvigorated their social media presence over a span of 3 months.
Tasked with a full rebrand, our team of researchers interviewed Markelangelo’s customers in order to better understand what separated them from their competitors. Customer after customer emphasized the incredible level of detail that went into every task the Markelangelo’s Roofing team performed. They consistently pointed to the outstanding character and integrity of Mark and his team. Upon completing the research portion of the project, we met with the Markelangelo’s team and pitched a video that would heavily feature the owner and the team, along with the theme:
Every Detail, Covered.