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Markelangelo's Roofing

Every Detail, Covered.

2021
Installing Peace of Mind Since 1998.
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Background

Markelangelo’s Roofing has been serving the Ottawa area since 1998, providing outstanding services and earning a fantastic reputation in the community. They approached our team in 2021 and trusted Billingham Agency to refresh their brand identity and supercharge their online presence.

The Solution

Our team conducted market research and focus groups with their customers, used this intelligence to craft the core message of their brand identity, and created a new look, feel and tone, across all digital platforms. We designed a new logo, and tagline, redesigned the vehicle wraps for their entire fleet, launched a new website and SEO strategy, produced a modern brand video, and completely reinvigorated their social media presence over a span of 3 months.

Tasked with a full rebrand, our team of researchers interviewed Markelangelo’s customers in order to better understand what separated them from their competitors. Customer after customer emphasized the incredible level of detail that went into every task the Markelangelo’s Roofing team performed. They consistently pointed to the outstanding character and integrity of Mark and his team. Upon completing the research portion of the project, we met with the Markelangelo’s team and pitched a video that would heavily feature the owner and the team, along with the theme:

Every Detail, Covered.

"The website and promotional video that Billingham did for us speak for themselves. Billingham agency gave us exactly what we were looking for. They were attentive to our needs, thorough with their questions and quick with their deliverables. The entire team works interchangeably to get tasks done. We were so happy with the website and complete rebranding that we decided to retain their marketing services on the social media side. We were also impressed with how they ran social media accounts, the graphics and the content was all top notch! Markelangelo’s Roofing is a very very happy customer and we look forward to many years of working with Robin and his amazing team!"

Danny McInenly

Operations Manager

, Markelangelo's Roofing

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