Leading the Pack
Capital Strength needed a visual identity that reflected its unique offering in the nation’s capital. So, we created a clean and simple logo that reflected it’s premium, personalized approach to training and added subtle detailing to channel the intensity and attitude that radiates within the 5,647 sq ft facility.
United in Fitness
Capital Strength is more than a gym. It’s a community of like-minded athletes, passionate about their health, pushing their limits, and unlocking their full potential. And to help them show their pride, we created a clothing line that went well beyond branded apparel. It served as a stylish badge of honour.