More Than A Gym

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2019

Joint the #CSTSFamily

Background

Capital Strength is more than a gym. It’s a community of like-minded athletes who are passionate about their health, pushing their limits, and unlocking their full potential. Billingham was trusted by their founders to help them build their brand from the ground up. Every piece of creative material needed to accurately convey the intensity and variety of Capital Strength’s training programs, while simultaneously showcasing the sense of community that makes this gym so unique.

The Solution

Leading the Pack

Capital Strength needed a visual identity that reflected its unique offering in the nation’s capital. So, we created a clean and simple logo that reflected it’s premium, personalized approach to training and added subtle detailing to channel the intensity and attitude that radiates within the 5,647 sq ft facility.

United in Fitness

Capital Strength is more than a gym. It’s a community of like-minded athletes, passionate about their health, pushing their limits, and unlocking their full potential. And to help them show their pride, we created a clothing line that went well beyond branded apparel. It served as a stylish badge of honour.

"I've been working with Billingham Agency for 6 years and I have been extremely pleased with the service from their team. They are reliable and fast and always provide the highest quality service. I wouldn't trust anyone else with my brand. They have helped me build our following and I feel that we are a local industry leader because of them. "

Nick Haince

Founder

, Capital Strength

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